A collaboration that sounds like an evidence… Charlie Crane x Louise Misha. The two designers join universes to invent a line of baby furniture, in limited edition. Marie Pidancet, founder of Louise Misha, and Thomas Lépine, founder of Charlie, talk about the history of this collaboration.
How did Louise Misha and Charlie Crane meet?
Marie Pidancet: Our communities are very close, we have two universes that come together, particularly because they are aimed at the very young and advocate an art of living, full of gentleness. I already knew Charlie Crane well, so there was a mutual enthusiasm that led to a first meeting. I was pleasantly surprised by the brand’s story which, like Louise Misha’s, is full of spontaneity. Moreover, the agreement with Thomas Lépine, the founder of Charlie Crane, was very easy from the start.
Thomas Lépine: It’s all the fault of our communications manager! She saw on Instagram that Marie, the founder of Louise Misha, was expecting a baby. She took the opportunity to offer her some products and introduce her to Charlie Crane. She then insisted that Marie and I meet.
As for me, I only knew Louise Misha by name, I didn’t really realise how much of a craze this brand is…
Marie and I met over coffee in their beautiful showroom. We got on well right away! First of all, we are neighbours 😉 But above all, a lot of things in our entrepreneurial paths are similar. We also share many common values, such as producing in the most responsible way possible. And our two brands celebrated their 10th anniversary this year!
How did you come up with the idea and the desire to work together?
Marie Pidancet : When we met, we quickly mentioned the desire to mix our two worlds, as an obvious way to start this collaboration. I could see our bohemian prints being enhanced by Charlie Crane’s sleek furniture.
Thomas Lépine : Our skills are very complementary. Charlie Crane makes furniture and Louise Misha makes textiles. The collaboration between us quickly became obvious! At Charlie Crane, we like to imagine collaborations with brands that have strong universes and push us to go beyond the world of childcare, to break even more the codes of pink and blue baby.
How long does it take to complete a collaboration like this?
Marie Pidancet: It took a little over a year from the time we decided to launch this collaboration to the completion of the collection. We started by choosing the print that would adorn the furniture, then there was the prototyping, the manufacturing, the photoshoots for the communication supports… in which we also involved my son, of whom I was pregnant at the beginning of the reflection, and who can now test the finished products: perfect timing!
Thomas Lépine: I can confirm that! Between our first discussions and the launch of the collaboration, a year passed. In the meantime, we chose the print, made several prototypes, coordinated the factories and our teams, and then had to take into account a long delivery time in a particular context.
What were your inspirations for the collection?
Marie Pidancet: The four creations of this collection were inspired by the conviction that every detail counts to make a child grow up in a soft universe and to contribute to awaken his senses: the meeting of our bohemian and coloured universe with the soft and purified universe of Charlie Crane allows to transmit this vision.
Which Louise Misha design did you choose to dress the Charlie Crane furniture and why?
Marie Pidancet: The chosen pattern is called the Blue French Flowers, it’s a vintage inspired floral print from a past winter that was a big hit. We showed several iconic prints to the Charlie Crane team and they chose this one. At the time of its release, it had been declined on many outfits for children, childcare accessories and home. We decided to bring out these pieces for the collaboration to create a whole universe around this favorite print!
Thomas Lépine: We chose the Blue Cream Flowers because we loved its vintage prints that gently “wake up” our toddler products. We loved its warm colors to cocoon winter babies!
Marie, what do you like in the Charlie Crane universe?
I like to surround myself with beautiful things. For me, it is very important that the objects and clothes of our daily life, are joyful and inspiring. Charlie Crane represents the will to make beautiful objects that take a very important place in our home when a baby arrives. Of course, I love the iconic bouncer, which I was lucky enough to have even before the beginning of this collaboration!
Thomas, what do you like in Louise Misha’s universe?
It is a brand with a history and a soul. It is a brand of enthusiasts that invites you to travel…
The collection in details
Charlie Crane x Louise Misha has four iconic products, including children’s furniture with two evolutive high chairs and nursery furniture with a minimalist baby rocker and a cocoon-like moses basket.
Everything is made of natural materials: wood and organic cotton.
To be found in limited edition on our website.
The Charlie Crane Team.