Meet Sabine Vermeij: her creative, colourful world for Charlie Crane & Mushie

What does a typical day as a mum in Amsterdam look like for you?

Life as a mum of two boys is never really predictable, and I think that’s exactly what makes it so much fun. Our days usually involve getting everyone ready, playing, going out and trying to keep up with whatever the boys are interested in that day. Moos has a strong personality and his own ideas about everything, while Sim is still at that lovely baby stage where everything is new to him.

I love taking the boys for walks, discovering lovely little spots or simply spending time together at home. Of course, there are chaotic moments too, with toys scattered everywhere, and days when nothing goes to plan. But I think those imperfect little moments are often the best. I try to make the most of this time because I know how quickly they grow up.

Did you know Mushie and Charlie Crane before this collaboration? Do you have any Charlie Crane pieces at home?

I already knew both brands, as I’ve always been drawn to beautiful design, especially when it combines functionality with a playful aesthetic. I love thoughtfully designed products that still feel warm and welcoming in a family home.

Charlie Crane has such a recognisable style, with beautiful shapes and a perfect balance between design and functionality. I’m always delighted to discover brands that fit naturally into our home and our everyday life with the boys.

What do you think of the “Pastel Blooms” print?

I love how playful and delicate the Pastel Blooms print is. The colours are soft and dreamy, but the floral pattern still has plenty of personality. I’m always drawn to prints and colours that bring a little joy to everyday life, and I think this one does exactly that.

I also like that it’s charming without being too traditional. It has a fresh, modern feel, which makes it easy to pair with different colours and styles.

Which everyday accessories make life easier for you as a mum?

My baby carrier, without a doubt! With two little boys, being able to keep Sim close while having my hands free is a real blessing. I love being able to carry him while playing with Moos, doing things around the house or taking them for a walk.

Other essentials include a well-stocked changing bag, plenty of wipes and a few little things to keep the boys occupied when we’re out. But honestly, I’ve learnt that you don’t need much. The most useful things are the ones that make everyday life a little easier without making it more complicated. And of course, the LEVO baby bouncer! 

What’s your favourite decorative piece in your home, and why?

My favourite design piece in our home is the large painting by Jamel Armand in our living room. I love how it gives the room character and immediately catches your eye. I think art can really set the tone for a room and give it a personal touch. Our home is full of colour and playful details, and this painting captures that perfectly. It’s a piece that makes me happy every time I look at it.

Where does your love of colour come from?

I’ve always loved colour and the way it can affect how we feel. Colours bring energy, joy and personality to a space, and I love how different combinations can completely transform the feel of a room or an outfit.

I also think a colourful home is so much more fun for children. Their world is already full of imagination, curiosity and play, so why not let their surroundings reflect that? I love the idea of growing up in a home where you’re encouraged to be creative and where everything doesn’t have to be neutral or perfectly matched. For me, colour is a way to express myself, but it also makes our home joyful, playful and full of life.

How would you describe your style?

I’d describe my style as colourful, playful and a little unexpected. I love mixing vintage finds with contemporary pieces, pairing different colours and wearing clothes with a bit of character.

The same goes for our home. I’m not someone who wants everything to match perfectly. I prefer a mix of styles, textures and colours that gives it a personal, slightly eclectic feel. I think my fashion and interior styles reflect the same thing: I love things that are fun, original and not too serious.

Tell us about your work: what do you enjoy most about it?

I’m a content creator, focusing on fashion, colourful interiors, motherhood and our everyday family life. I love creating content that feels personal and authentic, whether that’s putting together an outfit, changing something in our home or capturing a funny little moment with the boys.

What I love most about my work is the creative freedom. I can turn things I genuinely love into something I can share with others. I also love working with brands that fit my style and values, especially when I have the chance to create something that feels natural rather than overly commercial.

And because my life is such a big part of my content, there’s always something new to capture. Motherhood can be chaotic, but it also gives me endless inspiration.

Now that autumn is here, how are you preparing your home for the colder months? And what about your children? We imagine they’re looking forward to this cosy time of year.

Autumn is such a lovely excuse to make our home even cosier. I love spending more time indoors, adding soft textures, layering colours and making little changes that make our home feel warm and welcoming. Even though our home is already very colourful, I like playing with different shades and textures as the seasons change.

With the boys, I’m looking forward to slower mornings, cosy evenings and finding little activities we can do together when the weather isn’t great. Moos is at an age where he loves exploring and doing things by himself, so even the simplest activities can turn into a real adventure. And since Sim is still so little, I also treasure those quiet moments at home with him. Of course, we’ll still go out as much as we can. A bit of fresh air and a good puddle to jump in are always a good idea!

What are your plans (or dreams) for the coming months?

Over the coming months, I mainly want to keep enjoying this stage of life with the boys while continuing to grow creatively. I recently reached 10,000 followers, which feels like a lovely milestone, and I can’t wait to see where it takes me.

I want to keep trying out new ideas, sharing more of our home and personal style, and creating content that feels true to me. I’d also like to work with more brands that genuinely inspire me and give me the freedom to create something a little different.

Personally, I’d like to slow down a little when I can and enjoy the small everyday moments with my family. Life with two little boys is already very full, so my biggest hope for the coming months is probably to keep finding that balance between being creative, being a mum and simply making the most of our life as it is today.