Meet Sabine Vermeij: Her Creative, Colorful World for Charlie Crane & Mushie

What does a typical day as a mom in Amsterdam look like for you?

Life as a mom of two boys is never really predictable, and I think that’s exactly what makes it so much fun. Our days usually involve getting everyone ready, playing, going out, and trying to keep up with whatever the boys are interested in that day. Moos has a strong personality and his own ideas about everything, while Sim is still at that lovely baby stage where everything is new to him.

I love taking the boys out for walks, discovering nice little spots, or simply spending time together at home. Of course, there are chaotic moments too, with toys scattered everywhere, and days when nothing goes according to plan. But I think those imperfect little moments are often the best. I try to make the most of this time because I know how quickly they’re growing up.

Were you familiar with Mushie and Charlie Crane before this collaboration? Do you have any Charlie Crane pieces at home?

I was already familiar with both brands because I’ve always been drawn to beautiful design, especially when it combines functionality with a playful look. I love thoughtfully designed products that still feel warm and inviting in a family home.

Charlie Crane has such a recognizable style, with beautiful shapes and a perfect balance of design and functionality. I’m always delighted to discover brands that fit naturally into our home and our everyday life with the boys.

What do you think of the “Pastel Blooms” print?

I love how playful and delicate the Pastel Blooms print is. The colors are soft and dreamy, but the floral pattern still has lots of personality. I’m always drawn to prints and colors that bring a little joy to everyday life, and I think this one does exactly that.

I also like that it’s charming without feeling too traditional. It has a fresh, modern feel, which makes it easy to pair with different colors and styles.

What everyday essentials make life easier for you as a mom?

My baby carrier, without a doubt! With two little boys, being able to keep Sim close while having my hands free is such a blessing. I love being able to carry him while playing with Moos, doing chores, or going for walks with them.

Other essentials include a well-stocked diaper bag, plenty of wipes, and a few little things to keep the boys occupied when we’re out. But honestly, I’ve learned that you don’t need much. The most useful things are the ones that make everyday life a little easier without complicating it. And of course, the LEVO baby bouncer! 

What’s your favorite decorative piece in your home, and why?

My favorite design piece in our home is the large painting by Jamel Armand in our living room. I love how it gives the room character and immediately draws the eye. I think art can really set the tone for a room and give it a personal touch. Our home is full of color and playful details, and this painting reflects that perfectly. It’s a piece that makes me happy every time I look at it.

Where does your love of color come from?

I’ve always loved colors and the way they can affect how we feel. Colors bring energy, joy, and personality to a space, and I love how different combinations can completely change the feel of a room or an outfit.

I also think a colorful home is so much more fun for children. Their world is already full of imagination, curiosity, and play, so why not let their surroundings reflect that? I love the idea of growing up in a home where you’re encouraged to be creative and where everything doesn’t have to be neutral or perfectly matched. For me, color is a way to express myself, but it also makes our home cheerful, playful, and full of life.

How would you describe your style?

I’d describe my style as colorful, playful, and a little unexpected. I love mixing vintage finds with contemporary pieces, pairing different colors, and wearing clothes with a bit of character.

The same goes for our home. I’m not someone who wants everything to match perfectly. I prefer a mix of styles, textures, and colors that feels personal and a little eclectic. I think my wardrobe and my decorating style reflect the same thing: I like things that are fun, original, and not too serious.

Tell us about your work: what do you enjoy most about what you do?

I’m a content creator, focusing on fashion, colorful interiors, motherhood, and our everyday family life. I love creating content that feels personal and authentic, whether I’m putting together an outfit, changing something in our home, or capturing a funny little moment with the boys.

What I love most about my work is the creative freedom. I can turn things I genuinely love into something I can share with others. I also love working with brands that align with my style and values, especially when I have the chance to create something that feels natural rather than overly commercial.

And because my life is such a big part of my content, there’s always something new to capture. Motherhood can be chaotic, but it also gives me endless inspiration.

Now that fall is here, how are you getting your home ready for the colder months? And what about your children? We imagine they’re looking forward to this cozy time of year.

Fall is such a lovely excuse to make our home even cozier. I love spending more time indoors, adding soft textures, layering colors, and making little changes that make our home feel warm and welcoming. Even though our home is already very colorful, I like playing with different shades and textures as the seasons change.

With the boys, I’m looking forward to slower mornings, cozy evenings, and finding little activities we can do together when the weather isn’t great. Moos is at an age where he loves exploring and doing things by himself, so even the simplest activities can turn into a real adventure. And since Sim is still so little, I also treasure those quiet moments at home with him. Of course, we’ll still get outside as much as we can. A little fresh air and a good puddle to jump in are always a good idea!

What are your plans—or dreams—for the coming months?

Over the next few months, more than anything, I want to keep enjoying this stage of life with the boys while continuing to grow creatively. I recently reached 10,000 followers, which feels like a wonderful milestone, and I can’t wait to see where it takes me.

I want to keep trying new ideas, sharing more of our home and personal style, and creating content that feels true to me. I’d also like to work with more brands that genuinely inspire me and give me the freedom to create something a little different.

On a personal level, I’d like to slow down a little when I can and enjoy the small everyday moments with my family. Life with two little boys is already pretty full, so my biggest hope for the coming months is probably to keep finding that balance between being creative, being a mom, and simply enjoying our life as it is right now.