Charlie turns 10!

Why is Charlie Crane called Charlie Crane? We kept this story secret for a very long time. But this year, our brand turns 10! For the occasion, we decided to share it with you.
Charlie a 10 ans !

2012

Thomas Lépine, the founder of Charlie Crane, and his wife Mathilde Toulot fly to Senegal on holiday. They are expecting their second baby. They check into a beachside hotel, where cows and a few tourists wander around. Every day, at breakfast and dinner time, a magnificent bird strolls peacefully between the tables and greets the visitors. It seems right at home.
On closer inspection, this majestic mascot with long legs and a sun-kissed crest is a crowned crane. Its name? Charlie!

2022

Charlie Crane turns 10.
A decade that has allowed this young French brand to grow, now a key player in the international baby products market.
For the occasion, Mathilde wrote a tribute to the brand created by her husband. She reflects on their encounter with Charlie the crane in Senegal. Surrounded by Thomas and their three children, she crafts a story full of twists and tenderness, telling the adventures of Charlie — the magical bird that gave them wings.

The book Charlie, the Magic Crane

To get a copy of this exclusive book, there are several ways:

  • Make a purchase of over €250 on our e-shop,
  • Subscribe to our newsletter to take part in a monthly draw and try to win your copy,
  • Follow @charliecraneparis on Instagram, where lovely surprises await you!

We wish you beautiful reading moments together as a family 🤗