Charlie turns 10!

Why is Charlie Crane called Charlie Crane? We kept this story secret for a very long time. But this year, our brand is celebrating its 10th ANNIVERSARY! For the occasion, we decided to share it with you.
Charlie a 10 ans !

2012

Thomas Lépine, the founder of Charlie Crane, and his wife Mathilde Toulot set off to Senegal on holiday. At the time, they were expecting their second baby. They checked into a beachside hotel, where cows and a few tourists wandered about. Every day, at breakfast and dinner, a magnificent bird strolled peacefully between the tables and greeted the visitors. It seemed completely at home.
On closer inspection, this majestic mascot with its long legs and sun-kissed crest was a crowned crane. Its name? Charlie!

2022

Charlie Crane is celebrating its 10th anniversary.
A decade that has enabled the growth of this young French brand, now an essential player in the international childcare market.
For the occasion, Mathilde wrote a tribute to the brand created by her husband. She looks back on their encounter with Charlie the crane in Senegal. Surrounded by Thomas and their three children, she invents a story full of twists and tenderness, recounting the adventures of Charlie — the magical bird who gave them wings.

The book Charlie, the Magic Crane

To obtain a copy of this exclusive book, there are several ways:

  • Make a purchase of over €250 on our e-shop,
  • Subscribe to our newsletter to enter a monthly prize draw and try to win your copy,
  • Follow @charliecraneparis on Instagram, where wonderful surprises await you!

We wish you beautiful moments of reading together as a family 🤗